In a race toward herd immunity, improving vaccine uptake is top of mind for public health officials.

I appreciate that it has a call to action," Limaye says.

They must also believe there is a threat to nudge them to act.

It’s up to you ad campaign.

Courtesy of Ad Council

So if you could, you should get the COVID-19 vaccine when you’re eligible.

Campaigns like these help emphasize that getting the vaccine is the only way to return to pre-pandemic normalcy.

Time will tell how it measures up.

For the most recent updates on COVID-19, visit ourcoronavirus news page.

World Health Organization.WHO press conference on coronavirus disease (COVID-19) - 11 January.

January 11, 2021.

Ad Council.COVID-19 Vaccine Education.

Wood S, Schulman K.Beyond politics Promoting Covid-19 vaccination in the United States.N Engl J Med.

2021;384(7):e23.