But why do only some people experience the brain tingles after listening to these videos and podcasts?
What Is ASMR?
But even if you dont get that tingly feeling, you just might have not found it yet.

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The study was published inPLOS Onein early February.
There are also ASMR podcasts.
Somesaythat painterBob Rossmade some great ASMR, too.
Before and after the video, they also sent participants a few surveys.
The idea was to investigate associations between state anxiety, trait anxiety, and ASMR.
That is, some are just more prone to anxiety, likely due to both biological and environmental factors.
Whats more, these people felt the video relieved their anxiety.
This study, Greer said, can encourage further investigation into how ASMR can be used to soothe anxiety.
It doesnt matter whether they experience the tingles or not, Greer added.
Still, their sample size was small, and most participants identified as female.
Future studies will likely require a more controlled setting, such as a lab.
How Does ASMR Work?
Specific areas of the brain become more active when someone experiences ASMR-related tingles.
Some of these regions highlight the likely involvement of dopamine and oxytocin, Richard said.
This whole process is known to stimulate feelings of relaxation and comfort, as well as decrease stress.
The importance of social support in ones health, well-being, and recovery from stress is well documented.
More recent research echoes the same message during times of adversity, such as the COVID-19 pandemic.
The early research on ASMR supports that it may be helpful for patients with these challenges.
Why Cant Some People Feel It?
ASMR may be trending, but not everyone you talk to about it will share that good tingly feeling.
This hasnt been studied as much, but Greers study may offer some insight.
If you havent experienced those tingles yet and want to, dont lose hope, Richard said.
A Low-Risk, Accessible Tool
ASMR is everywhere.
you’re able to find it in podcasts, videos, on social media, and more.
you might always turn the video or podcast off if you dont like it.
Podcasts dont have the bright light and visual distractions that may interfere with falling asleep, Richard said.
Richard and Greer both hope to see ASMR research grow.
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Greater social connectedness during COVID19 lockdown is associated with reduced distress and fatigue.Br J Health Psychol.
2021;26(2):553-569. doi:10.1111/bjhp.12485